About Be Bold Consulting
Too often businesses enthusiastically engage in marketing activities without strategic direction or clear consideration for organizational objectives. The results are seldom positive and the financial investment wasted. A good marketing plan can help focus energy and resources and yield more revenue for the business. Collaboration and research, however simple or sophisticated, is vitally important.
Primarily targeted at businesses who don’t have seasoned in-house marketing professionals, Be BOLD Consulting simplifies the marketing processes. We assist with research, planning and implementation of strategic marketing campaigns and leverage campaigns off your strengths. In a nutshell… we drive your marketing plan forward on your behalf.
Some of our larger clients have an internal Marketing Administrator or Marketing Coordinator and in such cases we integrate seamlessly into the business to help them execute on tasks. Be BOLD Consulting maximizes in-house resources and gives guidance on how to best utilize our expertise to your best advantage.
The driving force behind Be BOLD Consulting...
Be BOLD Consulting was founded in 2011 by Yolande’ Kruger after completing a two year contract as Marketing and Training Manager for a leading Australian firm. Prior to working in Australia, Yolande’ had been engaged as a Marketing and Training Manager on a senior level for 8 years. An experienced marketing and training professional with 15 years experience primarily in the signage, graphics, large format print, industrial and engineering plastics industries.
Skilled at strategic marketing and training planning as well as management and execution of strategies. Accustomed to operating in a dynamic environment with all levels of individuals. Loves the challenge of dealing with diverse clients to help them find “marketing” direction. Recent experiences include 5 years working in the field of online training development, the future of adult learning in the workplace.
“In a nutshell… a restless nature with lots of creative drive, a healthy dose of impatience and wild passion for her work.”
Yolande from Be BOLD Consulting is an energetic and passionate person totally dedicated in providing the best marketing and advertising opportunities for her clients. She has incredibly indepth knowledge of each of the industries her clients serve, so is well equipped for providing them with the best advice. She has given Midcomp wonderful opportunities for exposure to the packaging industry through P&PM. Her ad designs are creative and dynamic, and above all she delivers. Yolande is a pleasure to be partnering with!
Business Director/Joint Publisher, Packaging and Print Magazine
Be BOLD Consulting has been an amazing company to deal with. They created a stunning brand for our non-profit which is current and has been incredibly well received. There pricing is competitive and they are incredibly efficient, but more importantly the quality of work is leagues ahead of the competitors.
We have been incredibly fortunate to have such a cutting edge Marketing and Advertising partner and manager.
CEO – The Lawrence Anthony Earth Organization
Tel: +27 31 2662024
I am very privileged to have met and worked with Yolandé Krűger on a number of projects since 2014. The first being the inaugural World Youth Rhino Summit. Her work ethic is impeccable and her attention to detail is meticulous.
We then moved onto the Corporate Branding & Marketing for the Fundimvelo Thula Thula Rhino Orphanage . Once again Yolande never ceased to amaze me with her dedication, passion and willingness to get the job done, in the most professional manner.
I am happy and pleased to say that she is now part of my NPO team called the Blue Sky Society Trust and I am pleased to be working alongside her on some major projects for 2015 and 2016.
The quality of her work is truly exception and I would most highly recommend Yolandé and Be BOLD Consulting to any company.
Blue Sky Society Trust IT/389/2012/PMB
The service and support that we receive from Yolande at Be BOLD Consulting is simply superb. Excellent advise, quick turnaround times combined with her strong planning and organizational skills have allowed us to significantly improve our profile as a company in our target markets. Be BOLD also draw support and services from an excellent base of service providers, all skilfully orchestrated and facilitated by Yolande to deliver a professional, full range of marketing and communications services. Be BOLD comes highly recommended!
Be Bold Consulting have been managing our Marketing and Advertising strategies since they first opened their doors. The Silky Silky brand has been totally revamped with a far more modern and sexy appeal, which has proven to be the absolute right decision in the hosiery market.
Service excellence and extremely competitive pricing are synonymous with Be Bold.
Director – SILKY SILKY
I am the General Manager for Evonik Acrylics Africa, based in Johannesburg. We have been working with Yolande Kruger for the past 8 years – and this very successfully. She has been doing our marketing and PR, including event management such as the opening of our factory, customer seminars across the country and trade shows. I have to say that it has always been an absolute pleasure working with Yolande as she always gets the job done. Everything is planned and executed to the last detail with absolute perfection which is a great help for us and ads tremendous value to our business. She has become a true and real asset to our organisation and we can only recommend her to any company!
General Manager, Evonik Acrylics Africa